Interviewer: Can you really expect people to buy music that’s locked to a device they upgrade every 12 to 18 months?

Microsoft’s Hugh Griffiths, Head of UK Mobile: I didn’t realise phones were churning that quickly in the marketplace these days. I’m sure there are some users who change their phone every year. This is an introduction - it’s a toe in the water for MSN Mobile and we’ll see how the service develops and we’ll keep a very close eye on it, and we’ll look to amend and change it as necessary as time progresses.