“New York says: Getdafugoutaheya.” Trademark Dispute Pits Apple vs. The Big Apple

This annoys me on several levels:

• Trademark disputes happen all the time, mainly because if they’re not actively defended then they can be lost to the public domain. As such, rarely are they news.
• “Getdafugoutaheya.” I’m not what one would call an oratorical snob or a prosaic prude, but I expect higher caliber execution (I know, this is Wired; I’m still annoyed).
• Apple is being hypersensitive here, even for Apple. The NYC campaign mark is more likely to be confused with a green canvas tote sold by Coach rather than any computer product. Unless they have an unannounced wireless, touchscreen baguette that’s soon to be released.