It seems to me that this is native advertising as it should be. … The content is genuinely fun, just as it is fleeting and unobtrusive. … These are the sorts of native ad projects that help change some of the traditional polarity of the advertising and publishing relationship. This is where we really see marketers challenged by publishers on behalf of users to make their advertising more fun and engaging on the consumer’s terms.
staff:
Tumblr for iPhone 3.0: Now available on the App Store
iPhone users rejoice! We’ve redesigned and rewritten the app from the ground up, so get ready for an even better Tumblr experience:
- Sleeker Dashboard: High-res images, Spotify support, improved photosets, and more.
- New post forms: Faster uploads and handy shortcuts (swipe the compose button up for camera, swipe left for text)!
- Offline support: Post, like, reply, and reblog even when you’re not connected!
- Speed: Faster, super-responsive interface.
- Tag search and Radar!
Enjoy all these amazing features and much more! Download the app now.
Really digging it already!
DISCLOSURE: I’m long $AAPL
Mike has a post (over on the starkenblog) about why Android is playing second fiddle to iOS in developer activity (spoiler: it’s where the money is).
But why is iOS where the money is?
1) Quality of apps, not just from indie devs, from the big firms tends to be better on iOS. Check out this article from iPhone Download Blog to see how Facebook & Meebo apps look on each platform (also, I believe the image source for Mike’s original post). Having played Angry Birds on a Droid 2 AND my iPhone, I wouldn’t buy it for Android… it’s just not as good.
2) Because there’s no meaningful review process gating app entry into the store, the perception that “the Android Market now looks no safer than a back-alley electronics stall in Shanghai” is not uncommon. Apple’s App Store feels “safer.”
3) Finally, new OS features get to users when a) Google spins a new rev of Android, b) a device manufacturer decides to adopt said version (probably for new devices only, not for last month’s device), c) creates appropriate device drivers for the new feature, d) “skins” andriod with the mfgr or carrier specific & confusing non-standard UI, e) gains acceptance from the carrier to distribute. Or in the iOS world, Apple releases a new feature directly to consumers.
4) I’ve run out of time, but will return to talk about the lowest common denominator hardware feature factor for Android devs.
When I was 14, iFrames were cool as shit.
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nik of nikography.tumblr.com
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Tweet of the Day: Boom.
[reddit]](http://24.media.tumblr.com/tumblr_m5z5m5q1511qzpwi0o1_500.jpg)
